

1,000 unique poses, captured
360 degrees - published as a
tangible 2032 page book and
as an interactive book app.
CHALLENGE
To produce a collection of images - various model poses - that are simple and beautiful to be used as a fashion resource.SOLUTION
Photographed 1,000 poses, from 100 angles - from each pose, the still image from Camera #1 was used to comprise the 2032 page book - and each 360 degree revolution was published as an interactive book-app experience.MY ROLE
As the Project Director, I balanced the needs and wants of my primary user with those of the end user. Always keeping in mind the timeline constraints, budget concerns, and functional execution during iterations.KEY TAKEAWAY
The most valuable insight I gained from this experience, was how to successfully speak to publishers on behalf of an artistic vision that would deliver as a tangible 2,032 page book, and as an interactive book app.





SCOPE OF WORK
• Collaborated directly with Creative Director & talent on concept, approach, and deliverable goals
• Hired, managed, and supervised creative and technical crew of 3-day production shoot
• Managed the capture of over 100,000 digital images
• Accompanied and contributed each pitch with Creative Director
• Printed and prepared elements necessary to pitch concept as both a book & app to publishing houses
• Hired and managed the app developer for “Study of Pose” app; ensuring timelines, goals, and deadlines were met
• Monitored the technical input, requirements, specs & managed team responsible
• Served as the working representative, coordinating and managing with William Morris Agent at Harper Collins from start to finish of the “Study of Pose” book publication




DELIVERED
"Study of Pose," in either book or app-form, is a magnificent craft of simplicity; effortless visual images in a contextually straightforward structure. "Study of Pose" contains: 1,000 black and white photographs, shot 360 degrees, of world-renowned model Coco Rocha. Though posed in the exact location, lighting, and leotard, each page reveals a drastically diverse, unique pose. This artistic encyclopedia aspires to educate, inspire, experience, and explore the art of the human body. It serves as an intrinsic resource for any model, artist, photographer, sculptor, painter, student, or individual with a love of art and fashion alike.PRESS
People
Los Angeles Times
ELLE Malaysia
The Canadian Press
The Telegraph
W Magazine
NY Magazine
Bloomberg TV
Huffington Post Live
PopSugar
Gotham
FemaleFirst.co.uk
People Magazine
NY Daily News
Yahoo Shine
Flare Magazine
Associated Press
Style Blazer
Bustle.com
T Magazine
Glamour.com
Who What Where
Fashion Gone Rogue
Pop Sugar
E! Online