^CHALLENGE

To create a modern-day photo booth experience.

^SOLUTION

Thirteen cameras positioned to capture a 180-degree interactive view of the user - producing an interactive photographic experience that can be immediately shared and integrated with others via smartphone and social media.      

^{MY ROLE}

As the Project Director, I was involved beginning in the concept development phase, through the delivery of a physical prototype that was user-tested, refined and ultimately debuted at a fashion event in NYC.  Throughout this process, I continuously balanced the needs and wants of my primary user with those of the end user.  Always keeping in mind the timeline constraints, budget concerns, and functional execution during iterations. 

^{KEY TAKEAWAY}

The most valuable insight I gained during the fabrication of the first Revolution Booth prototype, was my ability to deliver on the true process of an interactive user experience by taking an artist’s abstract, creative vision and realizing it as a pioneered, marketable product.

                                            

The simple, elegant enclosure is inviting and creates a unique modern setting for image capture. Reminiscent of a contemporary art sculpture, the booth adds an element of beauty to any environment. Made of durable plastic and vinyl, the booth is resistant to the elements and easy to maintain.  With a large free standing surface visible from any angle, the exterior and interior surfaces of the booth can easily be branded, as can the digital images that are output.

                 

   

^CHALLENGE

Successfully execute a 5-day multi-media art exhibition in mid-town NYC for Photoscientist & Filmmaker  Steven Sebring.

^SOLUTION             

Arrived at with skillful team collaboration and securing historical venue - by maintaining harmony in the supervising of staff & crew whilst balancing the manufacturing and fabrication of all artistic elements and technical requirements.

^{MY ROLE}

As the Project Director, I balanced the needs and wants of my primary user with those of the end user.  Always keeping in mind the timeline constraints, budget concerns, and functional execution during iterations.

^{KEY TAKEAWAY}

The most valuable insight I gained from this project, was my strong ability to realize an abstract creative vision -- translating an artist’s portfolio of work spanning four years and showcasing a revolutionary new art form -- into a live, visual symphony experience.

^{SCOPE OF WORK}

• Direct point of contact with Accounting department; provided necessary budgetary status and updates, submitted and monitored invoicing and payments, supervised all AR & AP

• Sole director over hiring, managing, and supervising: production staff, creative and tech crew, vendors, and PR; ensured timeline and deadlines were met for all departments

• Found and secured venue; managed all legal requirements and parameters

• Managed the manufacturing and fabrication of all artistic elements: prints, sculptures, interactive elements and film

• Oversaw and procured all technical requirements; 40 x 60ft screen, 4K projector, multi-faceted floor-plan


                                                                                                                                                                                                            

           

    

1,000 unique poses, captured
360 degrees - published as a
tangible 2032 page book and
as an interactive book app.

^CHALLENGE                

To produce a collection of images - various model poses - that are simple and beautiful to be used as a fashion resource.

^SOLUTION

Photographed 1,000 poses, from 100 angles - from each pose, the still image from Camera #1 was used to comprise the 2032 page book - and each 360 degree revolution was published as an interactive book-app experience.

^{MY ROLE}

As the Project Director, I balanced the needs and wants of my primary user with those of the end user.  Always keeping in mind the timeline constraints, budget concerns, and functional execution during iterations.

^{KEY TAKEAWAY}

The most valuable insight I gained from this experience, was how to successfully speak to publishers on behalf of an artistic vision that would deliver as a tangible 2,032 page book, and as an interactive book app.

Donna Karan’s “Woman In Motion” Ad Campaign is the ultimate merging of art, technology and fashion by two
industry icons.

^CHALLENGE

To create a multi-media fashion campaign that would also serve as a live experience during the runway debut of her fall collection.

^SOLUTION            

Two, 5 ft x 10 ft screens on either side of the runway displayed an introducarty 5 minute film experience comprised of campaign footage, engaging the audience just prior to start of the live runway.

^{MY ROLE}

As the Project Director, I balanced the needs and wants of my primary user with those of the end user.  Always keeping in mind the timeline constraints, budget concerns, and functional execution during iterations.

^{KEY TAKEAWAY}

The most valuable insight I gained while producing this Ad Campaign - was how to manifest and deliver a live campaign experience, showcased at the start of Donna Karan’s live fashion runway show - in addition to producing the standard commercial film and print campaign deliverables.

                                              

---

^{SCOPE OF WORK}

• Defined business objectives & ensured focus remained on objectives

• Hired & ensured overall effective production team

• Owned responsibility of production shoot

• Kept Creative Director and client informed of project status

• Satisfied on-time/on-budget delivery of required product

• Supervised post-production; edit and workflow schedule

^CHALLENGE

How to transform a generic on-camera music artist interview, into an exciting and innovative experience that engages both the audience and the artist.

^SOLUTION

Introduce unique interactive elements,  an unconventional approach to interviewing that adds dimension and life to each segment.  It provides an engaging experience for both the artist and the audience that is raw, genuine, and fun.            

^{MY ROLE}

Creator of concept, design, production and execution.  Within each phase of development, I have held roles throughout the process ranging from the design of the logo, procurring artist interviews - to camera operation and video editing.

^{KEY TAKEAWAY}

The most valuable insight that I’ve gained from this experience, is in the repeated practice and refinement of its creation and production - the result of which has shaped the core foundation of my own personal process and methodology of approach, guiding every project I undertake.