^CHALLENGE

How to transform a generic on-camera music artist interview, into an exciting and innovative experience that engages both the audience and the artist.

^SOLUTION

Introduce unique interactive elements,  an unconventional approach to interviewing that adds dimension and life to each segment.  It provides an engaging experience for both the artist and the audience that is raw, genuine, and fun.            

^{MY ROLE}

Creator of concept, design, production and execution.  Within each phase of development, I have held roles throughout the process ranging from the design of the logo, procurring artist interviews - to camera operation and video editing.

^{KEY TAKEAWAY}

The most valuable insight that I’ve gained from this experience, is in the repeated practice and refinement of its creation and production - the result of which has shaped the core foundation of my own personal process and methodology of approach, guiding every project I undertake.